Why Healthcare Needs to Invest in Consumer Journeys

For healthcare organizations to improve their consumer experience, they need to emphatically understand their experience from start to finish. A proven way to do that is by mapping the consumer journey. As healthcare requires sensitivity, it’s critical to know how and when consumers need to engage with you, to anticipate what they need, and guide [...]

Healthcare Deals – Reshaping the Landscape

The health-care industry is in the throes of a major shake-up and is creating a situation in which companies face a greater risk by standing pat than possibly overpaying for an acquisition. Inc., Berkshire Hathaway and JPMorgan Chase have all announced in January that they would start their own nonprofit company aimed at lowering [...]